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Unless they are part of your desired flavor profile... JD is the best selling whisky in the world, they have an interest in consistency of flavor, whisky nerds are the minority, not the majority, so as long as JD tastes like JD the clientele doesn't care if it's headsy or tailsy (which it is).
Old No. 7 is a profit engine, it's nothing to do with quality or craft. The more of the stuff they put in their, filter and barrel the more they bottle, the more profit they get. They don't give a shit if it gives you a hangover, or if it is harsh, that is part of the brand. If something can go through the process, and be on the edge of drinkability, in it goes. People still love it, it works for them, it's become a global standard.
What doesn't get the cut they use to burn off their charcoal, nothing is wasted, it's all carefully calculated.:) |
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